June 25, 2012

Worldwide $300m Box-Office Milestone: #SWATH 2012

Snow White and the Huntsman 2012 box office $300m worldwide. Starring Kristen Stewart, Chris Hemsworth, Charlize Theron, and Sam Claflin, Rupert Sanders’ Snow White and the Huntsman was down 40% in North America this weekend. At no.6, the fantasy adventure collected an estimated $8m for a cume of $137.1m. (Note: SWATH may end up in seventh place, as the Adam Sandler / Andy Samberg comedy That’s My Boy took in an estimated $7.9m. Box-office actuals will be released on Monday.)

Overseas, Universal’s $170m-budget production was the no. 2 movie, trailing only Madagascar 3: Europe’s Most Wanted. According to The Hollywood Reporter, Snow White and the Huntsman was the top movie in France, Japan, Australia and New Zealand, raking in $22.6m at 6,780 locations in 60 markets.

Snow White and the Huntsman‘s international cume stands at $160.4m, now ahead of Prometheus‘ (3D-assisted) $152.9m. However, another 3D-assisted movie, Will Smith / Tommy Lee Jones / Josh Brolin’s Men in Black III will remain ahead of SWATH. MIB3‘s international cume is a remarkably strong $414m from 75 territories, including the all-important Chinese market. (MIB3‘s box-office gross in the US/Canada: $163.33m.)

Snow White and the Huntsman Passing $300m milestone

Snow White and the Huntsman‘s foreign (and, really, domestic) trajectory has been impressive considering that it stars "unproven" box-office draws — Kristen Stewart has been a powerhouse only as Twilight‘s Bella Swan; same for Chris Hemsworth as Thor; it’s a period piece without the Lord of the Rings following; it’s not a sequel (unlike Men in Black 3); and it’s not in 3D.
Snow White and the Huntsman‘s estimated worldwide total is $297.5m, which means the Kristen Stewart / Chris Hemsworth / Charlize Theron vehicle will pass the $300m milestone either on Monday or, at the very latest, on Tuesday. Though not exactly a certainty, Snow White and the Huntsman may reach $350-360m worldwide before the end of its run. If so, Rupert Sanders’ period fantasy / adventure will likely have recouped its production budget at the global box office.
Now, another $170-190m would be needed to cover Universal’s marketing / distribution expenses on Snow White and the Huntsman. Those usually amount to about 50-60% of a film’s budget. Remember, as a rule of thumb, Hollywood studios get about 50-55% of a film’s box-office gross in North America and 40% of the overseas take.

Addendum: A commenter who blatantly chose to misread this article accused me of calling Snow White and the Huntsman “a flop.” Only a demented reader would interpret this post as such. Snow White and the Huntsman is an undeniable success at the box office. However, the movie will need worldwide ancillary revenues (TV / DVD/Blu-ray / VOD, etc) to recover its gargantuan costs. That’s fact. And that’s how it works for most big-budget Hollywood movies. Very few manage to recover their budget and marketing / distribution expenses at the box office alone.
Kristen Stewart / Chris Hemsworth $300m+ movies

Snow White and the Huntsman is about to become Kristen Stewart’s fifth movie to gross more than $300m worldwide. The other four are Stewart’s Twilight entries: Catherine Hardwicke’s Twilight pulled in $392.61m in 2008; Chris Weitz’s New Moon collected $709.82m in 2009; David Slade’s Eclipse $698.49m in 2010; and Bill Condon’s Breaking Dawn – Part 1 $705.05m.
Kristen Stewart will inevitably have her sixth $300m+ blockbuster later this year: Condon’s Breaking Dawn – Part 2, co-starring Twi-icons Robert Pattinson and Taylor Lautner, opens Nov. 16, 2012.

Chris Hemsworth’s two other $300m+ movies — not including Star Trek, in which Hemsworth has a minor role — are both Marvel adaptations: Kenneth Branagh’s Thor with $449.32m last year and Joss Whedon’s The Avengers with $1.43 billion. The ensemble superhero adventure, I should add, will be passing the $600m milestone in North America within the next three days. In addition to Chris Hemsworth, The Avengers features Chris Evans, Scarlett Johansson, Mark Ruffalo, Tom Hiddleston, Robert Downey Jr, and Jeremy Renner.
Charlize Theron has thus far only one $300m+ worldwide hit: the Will Smith movie Hancock, which raked in $624.38m. Ridley Scott’s Prometheus, in which Theron is part of an ensemble that includes Michael Fassbender, Noomi Rapace, and Guy Pearce, has thus far grossed $260.94m worldwide.


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